‘Digital Commerce’, popularly known as ‘E-Commerce’ is primarily the digitalization of trade in goods and services. Digital technology infused in commerce through power of the internet, smart devices & secured payment options, not only transforms the method of establishing a connection & performing a transaction, but also expands the horizon by eliminating mainstream barriers of time & distance for the providers & consumers.

E-Commerce has a wide range of classifications such as Business-to-Business, Business-to-Consumer and Business-to-Government amongst others. As an industry, e-commerce has undergone multiple stages of evolution to be in the present thriving state with several forms & channels for the stakeholders to adopt and benefit from. 

Similar to other booming Industries, e-commerce players have recognized the potential of Blockchain and other cognitive technologies such as Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT). These advanced technologies are enabling automation, smart marketing, efficient sales cycle management and higher customer retention, and further streamlining the ongoing operations and are also offering assistance in exploring expansion prospects for the businesses alongside a smoother & personalized experience for the end-users.

The evolution of e-commerce from an online buying - selling platform to a digital user experience store, has led to a significant rise in the number of start-ups entering the domain. The rise of deep-tech start-ups has made large e-commerce giants like Amazon to adopt virtual and augmented technologies. On the B2B side, dominant players like Shopify, are witnessing tough competition from new entrants, offering ready to use and customizable e-commerce platforms.

With a new AI wave, we expect further segmentation of e-commerce, taking the monopolies enjoyed by the dominant players till now. The future of e-commerce would belong to companies with an early adoption to upcoming technologies.